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Definition

etiquette noun

/ˈet.ɪ.ket/US pronunciation symbol/ˈet ̬.ɪ.kət/ n [U]
the set of rules or customs which control accepted behaviour in particular social groups or social situations
(Social) etiquette dictates that men cannot sit while women are standing.
Diplomatic etiquette forbids calling for the death of a national leader.

(Definition of etiquette noun from the Cambridge Advanced Learner's Dictionary)
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