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Definition

promote verb (ENCOURAGE)

/prəˈməʊt/US pronunciation symbol/-ˈmoʊt/ v
[T] to encourage the popularity, sale, development or existence of something
Advertising companies are always having to think up new ways to promote products.
The Institute is intended to promote an understanding of the politics and culture of the Arab world.
Greenpeace works to promote awareness of the dangers that threaten our planet today.
It has long been known that regular exercise promotes all-round good health.

(Definition of promote verb (ENCOURAGE) from the Cambridge Advanced Learner's Dictionary)
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