hard sell

/ˈhɑrd ˈsel/ n [U]

Definition

› something that is difficult to get people to do or try: A job in teaching can be a hard sell to young people who want to earn money. the hard sell › The hard sell is a way of trying to get someone to buy or do something by being very forceful: When I told him I didn't think the car was right for me, he tried the hard sell on me.

(Definition of hard sell n from the Cambridge Academic Content Dictionary © Cambridge University Press)