Focus on the pronunciation of hit
English definition of “hit”
/hɪt/ v [T] (present participle hitting, past tense and past participle hit) (HAVE EFFECT)
› to have an unpleasant or negative effect on a person or thing: Commuters are going to be hit hard by the rise in gasoline prices. › infml If an important fact hits you, you suddenly understand the meaning of it: It just hit me that once she leaves, I may never see her again.