lure - definition in the American English Dictionary - Cambridge Dictionaries Online

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English definition of “lure”

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lure

noun [C/U]  us   /lʊr/
anything that attracts people or animals, or the qualities that make something attractive: [U] The lure of the city for creative people has existed for centuries. A lure is an object used to attract fish or wild animals in order to catch them.

lure

verb [T]  us   /lʊr/
to attract a person or animal: The university hopes to lure a new coach with an attractive salary package.
(Definition of lure from the Cambridge Academic Content Dictionary © Cambridge University Press)
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