personalize Meaning in Cambridge American English Dictionary
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Meaning of "personalize" - American English Dictionary

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personalizeverb [T]

 us   /ˈpɜr·sə·nəlˌɑɪz/
to make something specially suitable for a particular person: We try to personalize these stories for the people who are listening. If you personalize an issue, you talk about how it relates to particular people: In his description, he personalizes the plight of the homeless. Objects that are personalized have your name or something else you choose on them: personalized checks personalized license plates If you personalize an argument or discussion, you start to criticize the other person’s faults instead of discussing the facts: We shouldn’t personalize these negotiations.
(Definition of personalize from the Cambridge Academic Content Dictionary © Cambridge University Press)
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