a snowball effect definition, meaning - what is a snowball effect in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

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English definition of “a snowball effect”

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a snowball effect

a situation in which something increases in size or importance at a faster and faster rate: The more successful you become, the more publicity you get and that publicity generates sales. It's a sort of snowball effect.
(Definition of a snowball effect from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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