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allure

noun [U]
 
 
/əˈljʊər/ /-ˈlʊər/ US  /-ˈlʊr/

Definition

the quality of being attractive, interesting, or exciting: the allure of working in television sexual allureAttracting and temptingAttractiveSexual attraction
(Definition of allure noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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