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English definition of “allure”

allure

noun [U]     /əˈljʊər/ /-ˈlʊər/ US  /-ˈlʊr/
the quality of being attractive, interesting, or exciting: the allure of working in television sexual allureAttracting and temptingAttractiveSexual attraction
(Definition of allure noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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