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English definition of “allure”

allure

noun [U] uk   /əˈljʊər/ /-ˈlʊər/ us    /-ˈlʊr/
the quality of being attractive, interesting, or exciting: the allure of working in television sexual allureAttracting and temptingAttractiveSexual attraction
(Definition of allure from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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