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anthropomorphism

noun [U]
 
 
/ˌæn.θrə.pəˈmɔː.fɪ.zəm/ US  /-pəˈmɔːr-/

Definition

the showing or treating of animals, gods, and objects as if they are human in appearance, character, or behaviour: The books 'Alice in Wonderland', 'Peter Rabbit', and 'Winnie-the-Pooh' are classic examples of anthropomorphism.Figurative use of language anthropomorphic
 
 
/-fɪk/ adjective
Figurative use of language
(Definition of anthropomorphism noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Focus on the pronunciation of anthropomorphism