assure Meaning, definition in Cambridge English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "assure" - English Dictionary

See all translations

assureverb [T]

uk   /əˈʃɔːr/  us   /-ˈʃʊr/

assure verb [T] (SAY WITH CERTAINTY)

B2 to tell someone confidently that something is true, especially so that they do not worry: The unions assured the new owners of the workers' loyalty to the company. [+ speech] "Don't worry, your car will be ready tomorrow," the mechanic assured him. [+ (that)] She assured him (that) the car would be ready the next day. The prime minister assured the electorate (that) taxes would not be increased after the election. You can rest assured (= feel confident) that I shall be there as promised.
More examples

assure verb [T] (MAKE CERTAIN)

C1 to cause something to be certain: The play's popularity has been assured by the critics' rave reviews.
More examples

assure verb [T] (PROTECT)

UK (of an organization) to promise to pay an amount of money to a person or their family if that person becomes ill, gets injured, or dies, in return for small regular payments
(Definition of assure from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
What is the pronunciation of assure?
Add Cambridge dictionaries to your browser to your website

Definitions of “assure” in other dictionaries

Word of the Day
sprint

a short and very fast race, such as the 100 metres, or the last part of a longer race that is run as fast as possible

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

exoskeleton noun
exoskeleton noun
July 27, 2015
a robotic device which goes around the legs and part of the body of a person who cannot walk and allows them to move independently and in an upright position The device, known as an exoskeleton, is strapped to the outside of a person’s limbs and can then be controlled by them.

Read More