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aw shucks

exclamation
 
US humorous or old-fashioned

Definition

used to show that you feel embarrassed or shy → See also shucksInterjectionsSounds used as interjections aw-shucks showing a shy or a modest character or way of behaving: He shrugged and gave us one of his aw-shucks smiles.Shy and modestAnxious and worried
(Definition of aw shucks exclamation from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Focus on the pronunciation of aw shucks