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B2C
/ˌbiː.təˈsiː/
/-t ̬ə-/ Definition
abbreviation for business-to-consumer: describing or involving the sale of goods or services directly to particular customers for their own use, rather than to businesses
B2C companies/e-commerce
We would not rule out the possibility of re-entering the B2C market if conditions change.
(Definition of B2C from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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