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B2C

 
 
/ˌbiː.təˈsiː/ US  /-t̬ə-/

Definition

abbreviation for business-to-consumer: describing or involving the sale of goods or services directly to customers for their own use, rather than to businesses: B2C companies/e-commerce We would not rule out the possibility of re-entering the B2C market if conditions change.Business and commerce - general words
(Definition of B2C from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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