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ballyhoo

noun [U]
 
 
/ˌbæl.ɪˈhuː/ US  /ˈbæl.ɪ.hu/ old-fashioned slang

Definition

a lot of noise and activity, often with no real purpose: I can't see what all this ballyhoo is about.Noise and noisy
(Definition of ballyhoo noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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