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English definition of “brand-aware”

brand-aware

adjective     /ˌbrænd.əˈweə/ /-ˈweɚ/
knowing the names of companies and the products they sell : Children are becoming more and more brand-aware because of advertising .Advertising, marketing and merchandisingRetailing brand awareness     noun [U] Advertising, marketing and merchandisingRetailing
(Definition of brand-aware adjective from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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