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English definition of “brand-aware”

brand-aware

adjective uk   /ˌbrænd.əˈweə/ /-ˈweɚ/ us  
knowing the names of companies and the products they sell: Children are becoming more and more brand-aware because of advertising.
brand awareness
noun [U] uk   us  
(Definition of brand-aware from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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