Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “brand loyalty”

brand loyalty

noun [U] uk   us  
the habit of always buying a product with the same name, made by the same company: All manufacturers want to encourage brand loyalty to their own products.Buying
(Definition of brand loyalty from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
What is the pronunciation of brand loyalty?
Add Cambridge dictionaries to your browser to your website

Definitions of “brand loyalty” in other dictionaries

Translations of “brand loyalty”

Word of the Day

nip

to press something quickly and quite hard between two objects, especially sharp objects such as teeth or nails

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More