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English definition of “branding”

branding

noun [U]     /ˈbræn.dɪŋ/
the act of giving a company a particular design or symbol in order to advertise its products and services : The successful branding and marketing of the new beer has already boosted sales and increased profits .Advertising, marketing and merchandisingRetailing
(Definition of branding noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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