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English definition of “build sth/sb up”

build sth/sb up

phrasal verb with build     /bɪld/ verb (built, built)
to praise something or someone in a way that will influence people's opinions : For weeks the media has been building up the national basketball team .Praising and applaudingExaggerating and playing down
(Definition of build sth/sb up from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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