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English definition of “build sth/sb up”

build sth/sb up

verb uk phrasal verb with build   /bɪld/ (built, built) us  
to praise something or someone in a way that will influence people's opinions: For weeks the media has been building up the national basketball team.Praising and applaudingExaggerating and playing down
(Definition of build sth/sb up from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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Translations of “build sth/sb up”

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