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build-up

noun [C usually singular] (PRAISE)
 
 
/ˈbɪld.ʌp/

Definition

a situation in which someone or something is praised, advertised, or talked about on the internet, in newspapers, etc.: The group got a big build-up before their tour, being touted by many as the next Beatles.Advertising, marketing and merchandisingRetailing
(Definition of build-up noun (PRAISE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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