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charm

noun [C or U] (ATTRACTION)
 
 
/tʃɑːm/ US  /tʃɑːrm/

Definition

B2 a quality that makes you like or feel attracted to someone or something: a woman of great charm It's a town with a lot of old-world charm. Even as a young boy he knew how to turn on the charm (= be pleasant intentionally) when he wanted something. I had to use all my charms to get them to lend us the hall.Attracting and temptingAttractiveSexual attraction
(Definition of charm noun (ATTRACTION) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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