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English definition of “churn”

churn

verb [I or T] (CUSTOMERS)    /tʃɜːn/ US  /tʃɝːn/ specialized
If customers churn between different companies that provide a particular service, they change repeatedly from one to another.ChangingAdapting and modifying Adapting and attuning to somethingChanging frequentlyBusiness and commerce - general words
(Definition of churn verb (CUSTOMERS) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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