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clincher

noun [C usually singular]
 
 
/ˈklɪn.tʃər/ US  /-tʃɚ/

Definition

something that helps someone make a decision: It was the offer of a large discount on the TV that was the real clincher.Decisions and deciding
(Definition of clincher noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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