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English definition of “connotation”

connotation

noun [C] uk   /ˌkɒn.əˈteɪ.ʃən/ us    /ˌkɑː.nə-/
a feeling or idea that is suggested by a particular word although it need not be a part of the word's meaning, or something suggested by an object or situation: The word "lady" has connotations of refinement and excessive femininity that some women find offensive.
connote
verb [T] uk   /kəˈnəʊt/ us    /-ˈnoʊt/ formal
To me, chocolate connotes pleasure and indulgence.
(Definition of connotation from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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