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custom

noun [U] (TRADE)
 
 
/ˈkʌs.təm/

Definition

the support given to a business, especially a shop, by the people who buy things or services from it: Most of our custom comes from tourists nowadays. If we don't give good service, people will take their custom elsewhere.People who buy thingsTraders, merchants and entrepreneurs
(Definition of custom noun (TRADE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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