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demographics

noun [plural]
 
 
/ˌdem.əˈɡræf.ɪks/

Definition

the quantity and characteristics of the people who live in a particular area, especially in relation to their age, how much money they have, and what they spend it on: The demographics of the country have changed dramatically in recent years. No one has exact demographics on (= information about the quantity and characteristics of the people who live in) the area.Lifestyles and their study
(Definition of demographics noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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