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downmarket

adjective
 
 
/ˌdaʊnˈmɑː.kɪt/ US  /ˈdaʊnˌmɑːr-/ UK (US downscale) disapproving

Definition

low in quality and cheap in price: a downmarket tabloid newspaper → Compare upmarketNot of good qualityRubbish and wasteInformal words for badCosting or worth little or no money downmarket
 
 
adverb
This catalogue has gone downmarket since the last time I bought something from it.Not of good qualityRubbish and wasteInformal words for badCosting or worth little or no money
(Definition of downmarket adjective from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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