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downmarket adjective
/ˌdaʊnˈmɑː.kɪt/
/ˈdaʊnˌmɑːr-/ adj (US downscale) disapproving Definition
cheap in quality and price
a downmarket tabloid newspaper
Compare: upmarket
downmarket adverb
adv This catalogue has gone downmarket since the last time I bought something from it.
(Definition of downmarket adjective from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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