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drive

noun [C] (PLANNED EFFORT)
 
 
/draɪv/

Definition

a planned effort to achieve something: The latest promotional material is all part of a recruitment drive. I'm meant to be on an economy drive at the moment, so I'm trying not to spend too much.Trying and making an effortEffort and expending energy
(Definition of drive noun (PLANNED EFFORT) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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