front

noun [C usually singular] [C usually singular] (APPEARANCE)

/frʌnt/

Definition

› the character or qualities that a person or organization appears to have in public that are different from their real character or qualities, and whose purpose is often to deceive people or hide an illegal activity: Don't be fooled by his kindness and sensitivity - it's just a front. She presents such a cheerful front that you'd never guess she's ill. The machinery company was a front operation for arms smuggling. Several trading companies were set up in the early 1960s to act as fronts for money-laundering operations.Affected and insincereFaking and pretending

(Definition of front noun (APPEARANCE) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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