generic brand definition, meaning - what is generic brand in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

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English definition of “generic brand”

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generic brand

noun [C] uk   us  
a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it
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Translations of “generic brand”
in Chinese (Traditional) 自家品牌,自有品牌…
in Chinese (Simplified) 自家品牌,自有品牌…
(Definition of generic brand from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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