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English definition of “gimmick”

gimmick

noun [C]     /ˈɡɪm.ɪk/ mainly disapproving
something that is not serious or of real value that is used to attract people's attention or interest temporarily , especially to make them buy something: a publicity gimmick They give away free gifts with children's meals as a sales / marketing gimmick.Attention-seeking, distracting and showing off gimmicky     /-ɪ.ki/ adjective disapproving gimmicky foods / fashions Attention-seeking, distracting and showing off
(Definition of gimmick noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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