Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “gimmick”

gimmick

noun [C] uk   /ˈɡɪm.ɪk/ mainly disapproving us  
something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: a publicity gimmick They give away free gifts with children's meals as a sales/marketing gimmick.
gimmicky
adjective uk   /-ɪ.ki/ disapproving us  
gimmicky foods/fashions
(Definition of gimmick from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
What is the pronunciation of gimmick?
Add Cambridge dictionaries to your browser to your website

Definitions of “gimmick” in other dictionaries

Word of the Day

from the word go

from the start of something

Word of the Day

Countability – grammar codes

by Dom Glennon​​,
November 26, 2014
Advices and informations Have you ever noticed strange codes in square brackets on entries in Cambridge Dictionaries Online and wondered what they mean? These are grammar codes, giving you a brief summary of how that word behaves grammatically. More information can be obtained by hovering your cursor over the code, and there’s

Read More 

ped-text verb

November 24, 2014
to text someone while walking I’m ped-texting, I’m looking down at my phone, 75 percent of the time.

Read More