Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “gimmick”

gimmick

noun [C] uk   /ˈɡɪm.ɪk/ mainly disapproving us  
something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: a publicity gimmick They give away free gifts with children's meals as a sales/marketing gimmick.
gimmicky
adjective uk   /-ɪ.ki/ disapproving us  
gimmicky foods/fashions
(Definition of gimmick from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
What is the pronunciation of gimmick?
Add Cambridge dictionaries to your browser to your website

Definitions of “gimmick” in other dictionaries

Word of the Day

bright spark

a person who is intelligent, and full of energy and enthusiasm

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More