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English definition of “gimmick”

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gimmick

noun [C] uk   /ˈɡɪm.ɪk/ mainly disapproving us  
something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: a publicity gimmick They give away free gifts with children's meals as a sales/marketing gimmick.
gimmicky
adjective uk   /-ɪ.ki/ disapproving us  
gimmicky foods/fashions
(Definition of gimmick from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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