Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

gimmickry

noun [U]
 
 
/ˈɡɪm.ɪ.kri/ disapproving

Definition

the act of using gimmicks, especially in order to make a product or activity more successfulAttention-seeking, distracting and showing off
(Definition of gimmickry noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Focus on the pronunciation of gimmickry