gimmickry
noun [U] /ˈɡɪm.ɪ.kri/ disapprovingDefinition
› the act of using gimmicks, especially in order to make a product or activity more successfulAttention-seeking, distracting and showing off
(Definition of gimmickry noun from the Cambridge Advanced Learner's Dictionary & Thesaurus
© Cambridge University Press)
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Synonyms and related words:
- chichi adjective
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- exhibitionist noun
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- ostentation noun
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- razzle-dazzle noun
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