gimmickry Meaning, definition in Cambridge English Dictionary
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Meaning of "gimmickry" - English Dictionary

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gimmickrynoun [U]

uk   us   /ˈɡɪm.ɪ.kri/ disapproving
the act of using gimmicks, especially in order to make a product or activity more successful
(Definition of gimmickry from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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