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English definition of “gimmickry”

gimmickry

noun [U]     /ˈɡɪm.ɪ.kri/ disapproving
the act of using gimmicks, especially in order to make a product or activity more successfulAttention-seeking, distracting and showing off
(Definition of gimmickry noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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