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English definition of “goodwill”

goodwill

noun [U]     /ɡʊdˈwɪl/
friendly and helpful feelings : The school has to rely on the goodwill of the parents to help it raise money . Releasing the hostages has been seen as a gesture of goodwill/a goodwill gesture .FriendlyKind and thoughtful part of a company's value that includes things that cannot be directly measured , for example , its good reputation or its customers ' loyalty : The company's assets are worth £200 million, plus goodwill.Assessing and estimating valueAnalysing and evaluating
(Definition of goodwill noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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