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English definition of “goodwill”

goodwill

noun [U] uk   /ɡʊdˈwɪl/ us  
friendly and helpful feelings: The school has to rely on the goodwill of the parents to help it raise money. Releasing the hostages has been seen as a gesture of goodwill/a goodwill gesture. part of a company's value that includes things that cannot be directly measured, for example, its good reputation or its customers' loyalty: The company's assets are worth £200 million, plus goodwill.
(Definition of goodwill from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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