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grassroots

adjective [before noun]
 
 
/ˈɡrɑːs.ruːts/ US  /ˈɡræs-/

Definition

involving the ordinary people in a society or an organization: grassroots support a grassroots movement/campaignOrdinary people
(Definition of grassroots adjective from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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