Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English


English definition of “high-pressure”


adjective [before noun] (SELLING)    /ˌhaɪˈpreʃ.ər/ US  //
describes methods of selling that involve persuading people in a forceful way to buy something that often they do not want : I refuse to be intimidated by high-pressure sales techniques .Urging and persuadingCausing somebody to actSelling
(Definition of high-pressure adjective (SELLING) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Focus on the pronunciation of high-pressure

Browse related topics

You are looking at an entry to do with Urging & persuading, but you might be interested in these topics from the Expressing agreement & support topic area:

Definitions of “high-pressure” in other dictionaries

Translations of “high-pressure”

Word of the Day


relating to behaviour between people that is pleasant and friendly, often despite a difficult situation

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More