hit

verb (EFFECT)

/hɪt/ (present tense hitting, past tense and past participle hit)

Definition

B2 [T] to have an unpleasant or negative effect on a person or thing: Production has been badly hit by the strike. Demand for transatlantic flights has been hit by fears of terrorist attacks.Damaging and spoilingDestroying and demolishing C2 [T] If an idea or thought hits you, you suddenly think of it: That's when it hit me that my life would never be the same again.

(Definition of hit verb (EFFECT) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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