hype definition, meaning - what is hype in the British English Dictionary & Thesaurus - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “hype”

See all translations

hype

noun [U] uk   us   /haɪp/ informal
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest: media hype There's been a lot of hype around/surrounding his latest film. I've been put off reading the book by all the hype.

hype

verb [T often passive] uk   us   /haɪp/ (also hype up)
to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest: It's being hyped as the musical event of the year.
Phrasal verbs
(Definition of hype from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
What is the pronunciation of hype?
Add Cambridge dictionaries to your browser to your website

Definitions of “hype” in other dictionaries

Word of the Day

kick off

the time when a game of football starts, or when it begins again after it has stopped because of a goal, etc.

Word of the Day

She’s got very good posture. (How we stand and sit)

by Liz Walter,
May 27, 2015
Recently on this blog, we looked at the words that we use to describe the way we move. This week we’re looking at words for describing our bodies when they are still, whether we are standing or sitting. Since most of us do far too much of this, let’s start with sitting.

Read More 

ancestral health noun

May 25, 2015
diet based on the presumed diet of our Palaeolithic ancestors ‘Ancestral health,’ to use a term popular among Paleo followers, has gone mass.

Read More