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English definition of “hype”

hype

noun [U] uk   /haɪp/ informal us  
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest: media hype There's been a lot of hype around/surrounding his latest film. I've been put off reading the book by all the hype.Advertising, marketing and merchandisingRetailing

hype

verb [T often passive] uk   /haɪp/ (also hype up) us  
to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest: It's being hyped as the musical event of the year.Advertising, marketing and merchandisingRetailing
Phrasal verbs
(Definition of hype from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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