hype
noun [U] /haɪp/ informalDefinition
› a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest: media hype There's been a lot of hype around/surrounding his latest film. I've been put off reading the book by all the hype.Advertising, marketing and merchandisingRetailing
(Definition of hype noun from the Cambridge Advanced Learner's Dictionary & Thesaurus
© Cambridge University Press)
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More Results for “hype”
SMART Thesaurus
Synonyms and related words:
- ad agency noun
- ad noun
- adman noun
- advert noun
- advertise verb
- copywriter noun
- endorse verb (SUPPORT)
- flier noun
- flyer noun (INFORMATION)
- freesheet noun
- generic brand noun
- handbill noun
- hoarding noun (ADVERTISEMENT)
- jingle noun (TUNE)
- personal ad noun
- PR noun (ADVERTISING)
- product placement noun
- promo noun
- promote verb (ENCOURAGE)
- subliminal adjective
Topic:
Advertising and marketing
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