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English definition of “hype”


verb [T often passive]     /haɪp/ (also hype up)
to repeatedly advertise and discuss something in newspapers , on television , etc. in order to attract everyone's interest : It's being hyped as the musical event of the year .Advertising, marketing and merchandisingRetailing
(Definition of hype verb from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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