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English definition of “impulse buy”

impulse buy

noun [C] uk   us  
something that you buy suddenly and without thinking carefully: I hadn't intended to get one - it was an impulse buy.
impulse buying
noun [U] uk   us  
the act of buying something that you had not planned to buy, because you suddenly want it when you see it: They display chocolates next to supermarket checkouts to encourage impulse buying.
(Definition of impulse buy from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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