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impulse buy

noun [C]
 
 

Definition

something that you buy suddenly and without thinking carefully: I hadn't intended to get one - it was an impulse buy.BuyingFeelings of desire impulse buying
 
 
noun [U]
the act of buying something that you had not planned to buy, because you suddenly want it when you see it: They display chocolates next to supermarket checkouts to encourage impulse buying.Feelings of desire
(Definition of impulse buy noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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