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impulse buying noun

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Definition

when you buy something that you had not planned to buy, because you suddenly want it when you see it
They display chocolates next to supermarket checkouts to encourage impulse buying.

impulse buy noun

Click to hear the UK pronunciation of this wordClick to hear the US pronunciation of this word n [C]
something that you buy suddenly and without thinking carefully
I hadn't intended to get one - it was an impulse buy.

(Definition of impulse buying noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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