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incentive

noun [C or U]
 
 
/ɪnˈsen.tɪv/ US  /-t̬ɪv/

Definition

C2 something that encourages a person to do something: Tax incentives have been very effective in encouraging people to save and invest more of their income. [+ to infinitive] There is little incentive for people to leave their cars at home when public transport remains so expensive. Bonus payments provide an incentive to work harder.Attracting and temptingAttractiveSexual attraction
(Definition of incentive noun from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

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