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launch

noun [C] (EVENT)
 
 
/lɔːntʃ/ US  /lɑːntʃ/

Definition

C1 an event to celebrate or introduce something new: How much champagne will we need for the launch? Illness prevented her attending the launch party for her latest novel.Advertising, marketing and merchandisingRetailingCelebrations, parties and special occasionsSpecific holidays and festivals
(Definition of launch noun (EVENT) from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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