loss leader
noun [C]Definition
› an article that is sold cheaply in order to attract the public and make them buy other, more expensive thingsProducts and producersBuying and selling in generalAdvertising, marketing and merchandisingRetailing
(Definition of loss leader noun from the Cambridge Advanced Learner's Dictionary & Thesaurus
© Cambridge University Press)
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You are looking at an entry to do with Advertising and marketing, but you might be interested in these topics from the Business topic area:
- Accounting
- Applying for a job
- Bills & invoices
- Bosses & managers
- Business - general words
- Buying
- Buying & selling - general words
- Employees & colleagues
- Enterprises
- Firing staff
- Industrial action
- Industrial relations
- Mergers & acquisitions
- Negotiating prices
- Office practices
- People who buy things
- People who sell things
- Promoting staff
- Retiring & resigning
- Selling
- Shops & auctions
- Success & failure in business
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Synonyms and related words:
- ad agency noun
- ad noun
- adman noun
- advert noun
- advertise verb
- copywriter noun
- endorse verb (SUPPORT)
- flier noun
- flyer noun (INFORMATION)
- freesheet noun
- generic brand noun
- handbill noun
- hoarding noun (ADVERTISEMENT)
- jingle noun (TUNE)
- personal ad noun
- PR noun (ADVERTISING)
- product placement noun
- promo noun
- promote verb (ENCOURAGE)
- subliminal adjective
Topic:
Advertising and marketing
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