lure Meaning, definition in Cambridge English Dictionary
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Meaning of "lure" - English Dictionary

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lurenoun

uk   /ljʊər/  us   /lʊr/
C2 [C usually singular] the quality or power that something or someone has that makes it, him, or her attractive: the lure of fame/power/money [C] an artificial insect or other small animal that is put on the end of a fishing line to attract fish
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lureverb [T]

uk   /ljʊər/  us   /lʊr/
C2 to persuade someone to do something or go somewhere by offering them something exciting: She was lured into the job by the offer of a high salary. He had lured his victim to a deserted house. Supermarket chains try to lure customers with price discounts.
(Definition of lure from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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