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English definition of “lure”

lure

noun uk   /ljʊər/ us    /lʊr/
C2 [C usually singular] the quality or power that something or someone has that makes it, him, or her attractive: the lure of fame/power/money [C] an artificial insect or other small animal that is put on the end of a fishing line to attract fish

lure

verb [T] uk   /ljʊər/ us    /lʊr/
C2 to persuade someone to do something or go somewhere by offering them something exciting: She was lured into the job by the offer of a high salary. He had lured his victim to a deserted house. Supermarket chains try to lure customers with price discounts.
(Definition of lure from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
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