Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “lure”

lure

noun uk   /ljʊər/ us    /lʊr/
C2 [C usually singular] the quality or power that something or someone has that makes it, him, or her attractive: the lure of fame/power/moneyAttracting and temptingAttractiveSexual attraction [C] an artificial insect or other small animal that is put on the end of a fishing line to attract fishFishingCommercial fishing

lure

verb [T] uk   /ljʊər/ us    /lʊr/
C2 to persuade someone to do something or go somewhere by offering them something exciting: She was lured into the job by the offer of a high salary. He had lured his victim to a deserted house. Supermarket chains try to lure customers with price discounts.Attracting and temptingAttractiveSexual attraction
(Definition of lure from the Cambridge Advanced Learners Dictionary & Thesaurus © Cambridge University Press)
What is the pronunciation of lure?
Add Cambridge dictionaries to your browser to your website

Definitions of “lure” in other dictionaries

Word of the Day

scrumpy

an alcoholic drink made from apples

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More