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English definition of “lure”

lure

verb [T]     /ljʊər/ US  /lʊr/
C2 to persuade someone to do something or go somewhere by offering them something exciting: She was lured into the job by the offer of a high salary. He had lured his victim to a deserted house. Supermarket chains try to lure customers with price discounts.Attracting and temptingAttractiveSexual attraction
(Definition of lure verb from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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